Seminar Webcasts for Substantive Hours

To assist our clients and contacts in attaining their Substantive CLE credits required by the Law Society of Upper Canada, we are offering our previously held seminars on-demand.

How to Claim Your Credits

To earn Substantive credits you will need to view the seminar with at least one colleague. If you have any questions, please contact Lyne Montpetit.

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Advertising in a Social Media World

The tools to connect with customers and empower them to act as brand ambassadors are at your fingertips, and more cost-effective than ever. However, in this Web 2.0 world there exists a minefield of legal risks that firms must navigate. What steps can you take to help ensure that your social media marketing campaigns reach your audience while avoiding liability?

Hear from legal and industry experts as they answer this question through an exploration of the following topics:

Seminar Downloads Play webcast view booklet

• Privacy requirements
• Anti-spam marketing practices on social media communications, including social media contests
• Effectively managing contests and promotions
• Examples of social media advertising gone wrong
• Marketplace trends from Advertising Standards Canada

This seminar counts for 1.5 Substantive CLE credits.

Speakers

Lawson Hunter, Q.C., Head of Competition/Antitrust Group, Stikeman Elliott LLP
David Elder, Counsel, Stikeman Elliott LLP
Michael Kilby, Associate, Stikeman Elliott LLP
Janet Feasby, Vice President, Advertising Standards Canada

If you have questions during or after the presentation regarding material covered, please contact Lawson Hunter, David Elder, or Michael Kilby.

Original Program Date: September 20, 2011, Toronto

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Reading the Fine Print: Advertising, Anti-Spam and Class Action Update

Regulations and codes governing advertising and marketing are complex. Whether you are supporting product claims, structuring a campaign, challenging your competitors' claims or dealing with a potential consumer class action

Seminar Downloads Play webcast view booklet

View our webcast and learn what you need to be thinking about as you work to ensure that your company's advertising and marketing copy are fully compliant. Speakers from the Competition Bureau and Stikeman Elliott's Competition/antitrust Group will guide you through a range of critical issues - including the latest developments in Canadian and cross-border class actions.

Moderator:
Lawson Hunter, Competition/Antitrust Group, Stikeman Elliott, Ottawa

Speakers:
Ian Nielsen-Jones, Assistant Deputy Commissioner of Competition Ontario Region, Competition Bureau Canada
David Elder, Stikeman Elliott, Ottawa
Mark Walli, Stikeman Elliott, Toronto
Catherine Jenner, Stikeman Elliott, Montréal

If you have questions during or after the presentation regarding material covered, please contact Lawson Hunter, David Elder, Mark Walli, or Catherine Jenner.

Original Program Date: November 16, 2010, Toronto